Listening takes the right skills and the right tools. It means asking the right
questions, in the right way. And it requires the ability to detect the subtle
themes and patterns hidden within and across stated answers.

Listening can be as simple as conducting a handful of qualitative interviews
or as complex as a multi-stage quantitative study.

But it starts with well-defined objectives rooted in management decision-
making and the ability to design a custom research plan that is targeted
to your specific needs.